Hoop It Up 3X3®


Hoop It Up, the nation's premier 3x3 basketball tour, celebrated its 25th Anniversary season in 2014. Established in 1989 by the NBA, Hoop It Up has reached more than 500,000 athletes over the past 25 years. 

Owned and operated by North American Sports Group, Hoop It Up is endorsed by FIBA and features fast-paced, skill-oriented 3x3 action in both indoor and outdoor environments.  Winners in select divisions qualify for national and international competitions including the USA Basketball National Tournament(s) and the FIBA 3x3 World Tour.

We are actively involved in the global movement of 3x3 basketball becoming an Olympic sport by 2020.

See dates for 2015 Tour below:

Upcoming Events

Austin, TX - May 2 (Indoor)
Akron, OH - May 22-24 (Indoor)
Lawrence, KS - May 23 (Indoor)
Louisville, KY - June 20-21 (Outdoor)
Bellingham, WA - July 4 (Outdoor)
Houston, TX - August 1-2 (Indoor)
Houston, TX (FALL) - October 24 (Indoor)