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About

Hoop It Up®

 

Hoop It Up, the nation's premier 3x3 basketball tour, celebrates its 25th Anniversary season in 2014. Established in 1989 by the NBA, Hoop It Up has reached more than 500,000 athletes over the past 25 years. 

Owned and operated by North American Sports Group, Hoop It Up is endorsed by FIBA and features fast-paced, skill-oriented 3x3 action in both indoor and outdoor environments.  Winners in select divisions qualify for national and international competitions including the USA Basketball National Championships and the FIBA 3x3 World Tour.

We are actively involved in the global movement of 3x3 basketball becoming an Olympic sport by 2020.

Check out HOOPITUP on the GRASSROOTS SPORTS CHANNEL!
See our YouTube channel for highlights, broadcasts, and more.

 

More inside The World of 3x3, at Hoop It Up - Grassroots Sports Channel on HIU YouTube.

Upcoming Events

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