Objective: Operate a series of USA youth soccer tournaments as qualifiers. Create a family-friendly youth development festivals reaching over 24,000 boys and girls ages U6-U12.
Solution: Leveraging NASG's Kick It 3v3 60 city US soccer tour as one of the main team drivers for Kick It 3v3 World Championships, USA 3v3 All American Cup and Disney 3v3 Nationals. Engage current Kick It sponsors with the Disney 3v3 Championship opportunity as an add-on to existing programs. Inclusion of all Kick It assets (goals, inflatables, staff, marketing assets, databases, social media and event operations).
Results: Twelve (12) year deal with Disney for GSN to act as the event operator of the Disney 3v3 Championships using Kick It assets to drive teams and create a festival-like atmosphere. NASG marketed its Kick It 3v3 property as an official qualifier for the Disney event in over 60 US markets and sold in partnerships to bring a sponsorship activation village to the tournament. NASG operated over 90 fields of tournament-style games over a 3-day period and negotiated with travel agencies and local hotel operators to offer team packages.
Objective: Hoop It Up has served as in integral partner to FIBA 3x3 and USA Basketball in their efforts to make 3x3 basketball an Olympic sport. In order to further grow the sport in the United States, FIBA and USA Basketball looked to Hoop It Up to drive participation and awareness in their elite events.
Solution: Align with an existing 3x3 basketball national operator that will incorporate the FIBA 3x3 playing rules and regulations and digital components to support Olympic efforts. Use NASG property Hoop It Up to qualify teams for the FIBA 3x3 World Tour and the USA Basketball 3x3 National Championships. Launch the inaugural FIBA Americas 3x3 U18 Championships with national teams from North, Central, and South America.
Results: Hoop It Up has sent the most teams to both tournaments since their inception while also operating events on their behalf such as the FIBA 3x3 World Tour in New York. With this success, Hoop It Up is now the preferred partner for FIBA in the United States.